Design Hackathon: revolutionising transformations with creative collaboration

by Federica Filippi

At Radically Digital, we're on a mission to transform businesses through innovation, creativity, and technology. And we know that collaboration is key to unlocking success.

That's why we recently hosted a Design Hackathon to discover a new direction for our brand and website design. It was an exciting and engaging event that allowed us to foster collaboration, creativity, and healthy competition among our team members.

In this blog post, we'll share our experience and insights gained from this thrilling event. Join us as we explore the power of creative collaboration and how it can revolutionise how you approach your brand transformations.

The idea behind the Design Hackathon

Starting with our homepage, we wanted to create something that truly represented our brand and communicated our services and expertise effectively.

To achieve this goal, we decided to do something a little different. We held a design hackathon! Our aim was to encourage our team to think outside the box and come up with innovative, creative, and visually striking designs that would capture the essence of our brand.

We split our cross-functional team into two groups and tasked each group with creating a brand-new design for our homepage. The energy and excitement were contagious, and we had a blast coming up with new ideas and collaborating with each other.

The process

The design hackathon was an all-day event. We started the day with a quick introduction and presentation about the project. We talked about the timeline, the design guidelines, and most importantly, our goal of creating a design that reflected our brand and captured the attention of potential clients.

Once the teams were formed, we gave each team access to the necessary tools, resources, and software. We then encouraged them to let their imaginations run wild and start brainstorming and sketching out their ideas. We provided them with a space to work and collaborate and checked in with them periodically to answer any questions and provide feedback.

The results

By the end of the day, both teams presented their designs to the company. We were blown away by the creativity, innovation, and attention to detail in each design. Both designs captured the essence of our brand and communicated our services and expertise effectively.

After reviewing both directions, we decided to combine elements of each. We felt this hybrid design captured the best of both worlds and truly represented our brand. Stay tuned for the final result!

What we learned

The design hackathon was a great learning experience for our team. It allowed us to explore new ideas and experiment with new design concepts. It also fostered collaboration and healthy competition, which helped us to produce high-quality designs.

Here are some of the key takeaways from our design hackathon:

  • Collaboration is key: When people work together and bounce ideas off one another, they can create something truly remarkable.

  • Creativity needs space and time: By dedicating an entire day to the hackathon, we gave our team the space and time they needed to think creatively and come up with innovative ideas.

  • Healthy competition drives excellence: By splitting our team into two groups, we fostered a sense of competition that drove excellence and helped us produce high-quality designs.

  • Embrace diversity: Each member of our team brought their unique perspective, skill set, and creativity to the table, which contributed to the success of the hackathon.

We look forward to using these insights in future projects and continuing to innovate.

If you're interested in working with a team that values creativity, collaboration, and innovation, get in touch. Learn more about our services and how we can help take your digital experience to the next level.